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Social networks that are linked to identity, for better or worse, force us to mask ourselves with an amplification or exaggeration of our true identity. Why is anonymity in social so popular right now? It’s just one of the ways we’re experimenting with Whisper as a news-gathering platform. We had physical contact with the source, the credibility was established and then the information was walked into the Whisper platform. How’d you verify the “scoop” about Gwyneth Paltrow’s affair? If the person is saying “I’m gay and I’m afraid to come out” there’s no need to reach out this person and say “Are you really gay?” If a person is saying “There’s a huge scandal going on in the Department of Veteran’s Affairs,” best practices kick in. That’s the second reason why you need a news editor. That would be true if we weren’t taking the kinds of steps that any news organization would take to establish the credibility of an anonymous source. We see thousands of national trends that go unreported in the mainstream press.īut you have no way to substantiate what these people are saying. When you have a person talking about being a Mormon and being gay or a service member with PTSD, that’s a personal struggle with national implications. There are flecks of content that deserve a spotlight.
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Why does Whisper need an editor-in-chief? We also have a strict set of banned words.
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1 way we do that is by not allowing proper names of random individuals. While Secret and Yik Yak essentially allow their users to do as they please, we don’t. We stand apart from anonymity apps in that we do not allow bullying. That seems noble, but some have called anonymity apps like Whisper unethical because they deal in gossip and rumor. Our core is people who have things that they want to get off their chest but for some reason society won’t allow them to do it. If Facebook wants to be a media company, they have to show gravitas and they can’t do that if all they have is Upworthy clones.Ĭonnecting people who are otherwise disenfranchised. Beyond that it’s about creating the impression that Facebook isn’t just about viral content that it can be a place for substantive debate and national affairs. The idea for Facebook is variety so we’re not seeing the same content over and over again. Will this be a boon for publishers that deal in more substantive stories? Facebook couldn’t allow these websites to dictate how news feed looks. People complain that their feeds are essentially meme factories and it’s very difficult for people to enjoy their news feeds anymore. It’s still true today and the algorithm tweaks are not done. They personally did not care for websites that were populating the news feed and making other types of content obsolete. People at Facebook weren’t making it a secret that algorithm changes were coming. How did you foresee Facebook cutting off traffic to publishers?